# Player Prices A player's price varies in accordance with the demand for that player. Whenever there are a lot of users (your rival team managers that you must beat in the leaderboard!) buying or selling a particular player, the price is going to fluctuate according to supply and demand. For example, if a player's price goes down 0.1M, it's because many users are selling that same player. \ **Final Notes:** * No matter how high or low the demand for a player is, the maximum amount of price variation is 0.3M.